{"id":8024,"date":"2015-03-30T11:38:33","date_gmt":"2015-03-30T15:38:33","guid":{"rendered":"https:\/\/www.specialtyansweringservice.net\/?p=8024"},"modified":"2018-06-19T14:50:32","modified_gmt":"2018-06-19T18:50:32","slug":"4-reasons-why-your-small-business-will-never-be-the-next-apple","status":"publish","type":"post","link":"https:\/\/www.specialtyansweringservice.net\/4-reasons-why-your-small-business-will-never-be-the-next-apple\/","title":{"rendered":"4 reasons why your small business will never be the next Apple."},"content":{"rendered":"<p>Apple Inc. was started in 1976 with an initial investment of just $500 and a $25,000 order. It\u2019s now the world\u2019s <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2015-02-10\/apple-closes-at-record-market-value-of-more-than-700-billion\" target=\"_blank\" rel=\"noopener\">largest business<\/a>, worth more than $700 billion in market capitalization. Apple\u2019s history is folklore today, but if Apple can become a behemoth in less than four decades, then so can you. The question is, what\u2019s stopping you?<\/p>\n<p>Check out this list of four ways you may be sabotaging your small business.<\/p>\n<h2>#1: You don&#8217;t dream big.<\/h2>\n<p>Steve Jobs, the legendary visionary CEO of Apple, always dreamed big. Be it the Mac in 1984 or the iPad in 2010, he focused on the \u2018next big thing\u2019, changing entire industries in the process and capturing the hearts of generations of Apple fans. As he famously said during the launch of the first Mac &#8220;We\u2019re gambling on our vision, and we would rather do that than make \u201cme, too\u201d products. Let some other companies do that. For us, it\u2019s always the next dream.&#8221;<\/p>\n<p><i style=\"color: #ff0000;\">Takeaway:<\/i> Do you take the time to dream about your next big success? Are you dreaming big enough? What actions are you taking to make today\u2019s dreams tomorrow\u2019s reality?<\/p>\n<h2>#2: You don\u2019t make excellence a habit.<\/h2>\n<p>All successful businesses pursue excellence relentlessly. Steve Jobs was no exception. In his biography about Jobs, Walter Isaacson writes, \u201cSome leaders push innovations by being good at the big picture; others do so by mastering the details. Jobs did both <i>relentlessly<\/i>.\u201d Centuries ago, the great Greek philosopher Aristotle said, \u201cWe are what we repeatedly do. Excellence, then, is not an act, but a habit.&#8221;<\/p>\n<p><i style=\"color: #ff0000;\">Takeaway:<\/i> Are you willing to go the extra-mile to make your product or service exceptional, or are you resting on your laurels? What are you doing to create a <a href=\"https:\/\/www.entrepreneur.com\/article\/204984\" target=\"_blank\" rel=\"noopener\">culture of excellence<\/a> in your enterprise?<\/p>\n<h2>#3: You don\u2019t focus on your core competencies.<\/h2>\n<p>Apple\u2019s core competency is its user-centric design capability, and that\u2019s where the company directs its energy. Apple has <a href=\"https:\/\/www.entrepreneur.com\/article\/228315\" target=\"_blank\" rel=\"noopener\">outsourced<\/a> several parts of its operation, including manufacturing. And it\u2019s still a gigantic success.<\/p>\n<p><i style=\"color: #ff0000;\">Takeaway:<\/i> Are you focusing on improving your core competencies, or are you losing your edge by trying to do everything in-house? Outsourcing may be the one solution you haven\u2019t considered.<\/p>\n<h2>#4: You don\u2019t stay ahead of the curve.<\/h2>\n<p>Technology is rapidly evolving. One of the key reasons for Apple\u2019s success is its ability to innovate rapidly to bring new and relevant products to the marketplace. Old forms of marketing, collections, and product design don\u2019t work anymore. Business owners need to leverage game changers such as cloud, social media and analytics to stay ahead of the curve.<\/p>\n<p><i style=\"color: #ff0000;\">Takeaway:<\/i> Have you tried to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Crowdsourcing\" target=\"_blank\" rel=\"noopener\">crowdsource<\/a> your design? Do you have rapid feedback loops in built into your processes? Or are you still following old models that are no longer effective?<\/p>\n<p>Are you making any of these mistakes? If so, what are you doing to correct your course of action? And if your core competency isn\u2019t answering the phones, then ask us about our two-week <a title=\"Register\" href=\"https:\/\/www.specialtyansweringservice.net\/register\/\">free trial<\/a>! SAS\u2019 live operator support is a building block to success for <a title=\"Small Business\" href=\"https:\/\/www.specialtyansweringservice.net\/answering-services\/business-answering\/small-business-answering-service\/\">small businesses<\/a> just like yours!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Inc. was started in 1976 with an initial investment of just $500 and a $25,000 order. It\u2019s now the world\u2019s largest business, worth more than $700 billion in market capitalization. Apple\u2019s<\/p>\n","protected":false},"author":1,"featured_media":8026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[131],"class_list":["post-8024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-how-to-run-a-successful-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Won&#039;t Be The Next Apple | SAS<\/title>\n<meta name=\"description\" content=\"4 reasons why your small business will never be the next Apple and 4 takeaways to increase your odds of striking gold.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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